Internationalisation (i18n) is the technical process of modifying software, a website or any other product to make it easy to adapt to the needs of any given market. It may include simplification of a text to facilitate its translation and ensure its better understanding by the global recipient, separating messages and software code to separate text files, or changing the wording of advertising slogans in order to create a universal message appropriate for various cultures. If you plan to sell your products or services in many culturally diverse markets, internationalisation should be the first stage as it will ensure improved quality of translation and localisation, cost reductions and shorter lead times.
At mLingua, we have an in-depth understanding of internationalisation and the resources required to adapt your new or existing products to prepare for wider market availability. mLingua's global expertise enables us to offer a wide range of effective and comprehensive consultation services for product internationalisation, including:
- Software internationalisation
- Website internationalisation
- Internationalisation of advertising slogans
- Internationalisation of product names and services
- Internationalisation of company names
- Internationalisation of marketing communications
- Internationalisation of advertising brochures.
Contact us at [email protected] to learn more about how mLingua can help with your global product development programme.